Ethics in insurance primarily refers to:

Ethics in insurance primarily revolves around one's moral duty to others. This encompasses principles that guide the behavior and decision-making of insurance professionals, ensuring they act in a manner that is fair, honest, and respectful to clients, colleagues, and the public.

In the insurance industry, ethical conduct is vital for maintaining trust and upholding the integrity of the profession. Insurance agents and representatives are expected to prioritize the interests of their clients, provide clear and accurate information, and avoid any conflicts of interest. This moral obligation extends beyond mere compliance with laws and regulations, as it fosters a sense of responsibility to act justly and with integrity.

On the other hand, a legal duty pertains to the obligations that are mandated by law, which can sometimes differ from ethical standards. While licensing and professional designations are essential elements of operating within the industry, they do not directly capture the essence of ethical behavior, which is rooted in personal and collective moral values. Thus, the focus on moral duties aligns with the core principles of ethical conduct in the insurance field.