An Insured's perception of the brokerage services is influenced by the way a claim is handled. What should the Broker do?

Developing a system to monitor the progress of the claim is essential for ensuring that the insured feels supported and informed throughout the claims process. This proactive approach allows the broker to keep track of the claim's status, providing timely updates to the insured, which can greatly enhance their perception of the brokerage's services. It demonstrates the broker’s commitment to the insured and their interests, ensuring transparency and establishing trust.

By having a structured system in place, the broker can easily identify any delays in the claims process and address potential issues with the adjuster or the insurance company. This not only improves communication but also helps in managing the insured's expectations, ultimately leading to greater satisfaction with the service provided.

The other options do not effectively address the need for a systematic approach to claim management. Immediately paying all claims may not always be feasible or appropriate, as claims require assessment and validation. Checking in with the adjuster every day could come across as intrusive and may not yield meaningful updates. Supporting the determination of indemnity on all claims may go beyond the broker's responsibilities and could lead to conflicts of interest.