An insurance Broker is...

An insurance broker acts as an intermediary between clients seeking insurance coverage and insurers. The key characteristic of brokers is that they do not represent the insurer directly; instead, they assist clients by providing professional advice and offering a range of insurance products from multiple insurance companies. This role emphasizes their function to facilitate the best options for clients rather than being a principal party in the insurance contract itself.

Since brokers provide a service by helping policyholders understand their needs and matching them with suitable insurance providers, they operate on behalf of the insured. However, they do not enter into contracts on behalf of consumers or insurers—they facilitate the contract between the insurer and the client, which is why they are not considered a party to that contract.

The focus on the agent-client relationship supports the conclusion that brokers primarily act in the interest of the insured, but they still remain neutral in the sense that their role does not make them a contracting party. This differentiation is crucial in understanding the regulatory and ethical framework within which brokers operate.